There are two ways to preview how your Reel will look in your grid. Now that we’ve covered the value of organizing your Instagram grid, here’s how to use Loomly to make this plan come to life. Previewing Posts in the Instagram Grid with Loomly This is a great way non-profits and education institutions to make your grid scrollable and engaging Promote your impact and resultsĬreate a narrative in your grid where you start by promoting an event or a product, and then end it by sharing a post that provides results such as in this example from Plant with Purpose. Try to stick with a certain image and video treatment, and then break it up with an unexpected post to draw attention. While they showcase the knives they’re selling directly in the grid, they intersperse that content with food posts to showcase practical instances where they’re clearly using the knives. This example from Men with the Pot demonstrates how to market a product in creative ways. We recommend mixing up your visuals with different colors, textures, and styles to keep the content fresh while staying top of mind for whatever event you’re counting down to. This example from Shopify shows how they had a few different visuals, examples, and approaches for reminding their target audience of the upcoming Black Friday weekend. If you have an event or there’s an upcoming sale, then one easy way to organize your upcoming content in the grid is by staggering reminders. If you haven’t really paid attention to your Instagram grid previously and aren’t sure how to get started, we’ve got some tips to help you along! Countdown reminders □ Pro tip: Loomly lets you add a thumbnail when you’re drafting and scheduling content through our Post Builder. When you publish a Reel on Instagram, you have the option to upload a thumbnail which can keep your grid looking clean. Upload a Cover Image or Thumbnail for Instagram Reels Make sure to break up your grid with complementary colors that work well together but are visually distinct. This is a great way to really keep your brand front and center while allowing your audience to really pay attention to each post. Loomly’s Instagram plays with our brand colors and shows different combinations to visually break up the content. Here are a few tips to keep in mind as you think about your social media strategy and how you plan content ahead. This gives you clear visibility into how your existing and upcoming content work together so you can easily course correct or modify the post order. One of the benefits of using a social media posting tool like Loomly is that you can plan out and schedule an entire week or month’s worth of content. The Reels tab only shows the Reels videos you’ve posted so it’s important to keep in mind how the variety of your content shows together as well as the video-only posts. The main Instagram post grid showcases a combination of content like Reels, images, and carousels. This example from Taylor Swift shows how each post is very distinct, but all work together in a similar vibe. Each square tile of the grid is a piece of content that both stands alone and should work together for a cohesive narrative. The main feed is where people can discover your content and then your feed is where you hook them and capture their interest. Your Instagram grid is the place to showcase your brand, your personality, and everything that you offer. Start Your Free Trial Why is the Instagram Grid Important? Moving right along, let’s dive into some strategies for how to elevate your grid. Video should be a part of everyone’s strategy in 2024 and beyond, so we released this feature to help support your goals. With that in mind, while Loomly already provided you with the ability to preview posts before being published as well as previewing images and videos in your Instagram grid, we are thrilled to announce that you can now preview Instagram Reels in the Instagram Reels tab in Loomly! While the aesthetics of every individual social media post matters, so does planning out how all of your content looks together in the Instagram grid.Įven though most content on Instagram is consumed in the main feed, it’s important to have an attention-grabbing grid that works well together and leads new audience members to relevant content that will motivate them to subscribe!Īs soon as a new visitor lands on your Instagram profile, your goal is to motivate them to continue scrolling and consuming your content.
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